"Nosedive” is a song about the dangers of media messaging tactics that reinforce a false or questionable narrative. It’s a cautionary song that’s painfully relevant to both American & Canadian politics at this point in history. The music video is a visual manifestation of the sense of helplessness and frustration that the song embodies.
Canada’s progressive modern rock four piece IDUNA brings emotionally raw and sonically polished original music to the masses, taking on the challenges of our world today in both word and action. Passionate and heavy, their twin lead vocal and guitar-driven sound never lets up thanks to the melodic and lyrical interplay between Jason Craig and Trison Boyes. Ethereal atmospherics give way to thunderous riffs, driving rhythms, and layers of deep groove courtesy of bassist Tim Saulnier. Anchored by the precise and powerful drumming of Craig Koziar, Jason and Trison’s guitars and voices soar triumphantly, sometimes accusingly, always with honest, often gut-wrenching emotion.
Decisive and questioning lyrically, in many ways IDUNA’s music presents opposite sides of the same coin. This approach is reflected in their sensibilities that pay homage to the loud-soft dynamics of the grunge era and builds on the fundamental sounds of modern alternative rock with a deepening melodic intensity, clarity and stunning harmonies to match. Through their music, IDUNA carries a hope for the future while also pining for a past that is just out of reach.
